environmental. In developing their art, they need to determine how they wish to respond to or engage with the contexts within which they practice. They need to understand the relevant commercial markets for their work. They need to consider their responsibility to themselves, their peer group and artistic community, the art world and to wider society*.
Visual Language and Craftsmanship
For an artist to develop their own artistic language, they need to understand the application, impact and relevance of their aesthetic decisions. Harmony, discord, measure, balance, volume, contrast, line, colour, composition and craftsmanship form part of the artist’s language, through which they develop their own vocabulary to express their meaning.
Craftsmanship encompasses skill in whatever media, both traditional and contemporary. Through the continuous exploration and absorption of a wide range of skills, materials and techniques, the artist develops and constantly refines their artistic language.
Manifestation of Intent
This is the point at which the work manifests itself. The artist manifests their intention for the artwork through the choices they make about their formal language, including media, material, technique and scale. The evaluation of these choices and their relationship to the artist’s initial intent, even when these elements have been used intuitively, is essential for the effective expression of the creative idea.
The viewer may also better understand and connect with the artist’s concept when there is a considered relationship between form and intention.
Curation / Presentation
The presentation of an artwork in an exhibition, public or other context is integral to the effectiveness of the piece. The presentation includes the space, the lighting, the structural support system, the layout of the work and the movement of people through the space, the statement and the label system. It also refers to any verbal presentation by the artist about the work; how concise, considered and knowledgeable they are about the context in which they are working and their intentions for the work.
All these aspects need to be carefully considered if the artwork is to fulfil its potential. If an artist wishes for their artwork to be seen, it is necessary for them to gain the relevant professional skills to enable this to happen. The presentation of the work should reflect and support the artist’s purpose as well as underpinning the intended experience of the artwork by the viewer.